Most businesses have a hard time figuring out how to spend their advertising budget.
Have you tried Google Ads? If you haven’t, you should. The average small business spends $10,000 monthly on it, for good reason.
Google Ads are paid advertisements that can appear on Google, Youtube, Amazon, and many other partner sites.
There are numerous benefits that make google advertising very attractive.
Why Use Google Ads?
1. Your Customers Use Google (and its partners)
Think of a product or service you’re in need of right now. Where would you go to find it?
(Probably not the Yellow Pages).
If you’re like most people, you’ll go online to google it. Think about that for a moment. This search engine is used so often that people have turned its name into a verb.
In fact, 93% of internet searches start with Google. That’s not surprising when you consider that 2.2B people use it monthly. Your customers are certainly part of the number.
What about Google’s partners?
Ever heard of YouTube?
YouTube has more than 1B users, and the average viewing time on a mobile device is more than 40 minutes.
How about Amazon?
95 million people shop on it each month.
Google advertising can be used on both platforms.
2. Targeting is Advanced
Google Ads can be targeted many ways:
- Keyword – Target specific words or phrases that relate to the products or services you offer.
- Location & Language – Choose towns, cities, states, countries, even zip codes where you want your ad to show. Then, choose the languages you want it displayed in.
- Device – Choose the kinds of devices you want your ads to appear on.
- Audience – Do you have a remarketing list? You can display ads to people who have recently visited your site.
3. Results Are Instant
Unlike a long-term SEO strategy, which requires a couple months to get going, Google Ads can have an impact immediately if they are created and targeted properly.
A single Google Ad can be created and approved for display on Google’s network of partners in a matter of minutes to begin generating sales for your business.
4. Budget Control Is Easy
The premise behind Google advertising is simple – you only pay when someone clicks on your ad.
Using the AdWords platform, users can see the typical volume of searches and the cost-per-click for every keyword. This allows you to estimate the potential cost over a given period and set an appropriate budget.
5. Metric Tracking Can Improve Conversion
Google AdSense tracks your ad’s performance and provides key stats, such as:
- Keyword search volume
- # of Impressions – How many times your ad has been seen
- Ad Position – Where your ad is displayed versus your competition
- # of Interactions – How many people clicked your ad
- Average Cost-Per-Click (CPC) – The average price you pay when a customer clicks your ad
- Conversion – How often your ad created a sale
Key metrics like these help the business to determine an ad’s effectiveness, tweak and optimize it for better performance, and project an appropriate budget based on business goals.
Types of Google Ads
Search Ads are the simplest form of advertising Google offers. They’re text only.
Businesses can enter a catchy headline, two short sentences, and a website URL to create their first ad.
Look at the example below for the keyword search below.
The first thing you see on the page is paid ads from 4 different businesses.
Most search result pages follow a similar format – (1) ads, (2) map section, (3) organic results, (4) more ads.
The location of your ad depends on how much you spend for each keyword in comparison to your competitors; if you spend the most, you show at the top.
Display Ads are like Search Ads, but they can show images and animations.
Here’s an example from the Food Network:
I recently visited Target’s website, so this ad is remarketing to me.
Video ads are the most engaging form of advertising offered. If a picture is worth a thousand words, how much is a video worth?
Quite a bit as it turns out. Forrester Research found that a 60 second video is worth nearly 2 million words.
Below is an example Video Ad for Hulu. Visit the site and you’d see a 10 second video followed by this screenshot:
Combine a great video ad with the social power of YouTube and you’ve struck gold.
Shopping Ads focus on upfront sales promotion. The business advertises what it believes to be an attractive offer that will instantly catch someone’s eye.
These ads display products from a variety of stores, directly below the search bar.
Here’s an example search for Air Jordan Basketball Shoes:
If you’re looking to capitalize on this type of ad, you need an offer that no one can pass up.
Professional Google AdWords Management
Google Ads are a great addition to a long-term search engine optimization strategy because when they are created and managed correctly, they deliver fast results.
Below are a few key things to consider when starting an AdWords campaign:
- What is your goal?
- Website clicks?
- Product sales?
- Brand awareness?
- Who are your target customers?
- Where are they located?
- What kind of device are they searching from?
- Mobile device?
- What type of ad works best?
- What keywords should be used?
- What should the ad say?
- How much are you willing to spend?
Without proper research and preparation, you could spend thousands of dollars with no results. That’s where we come in.
Digifly Marketing has created Google Ad campaigns for hundreds of customers, bringing in millions of dollars in sales.
Our team of AdWords professionals have the experience you need to grow your business to the next level.
Click the button or fill out the form below to get started today: