“Luke and his team took my business goals and made them a reality. My role changed from a one-man show for more than 12 years to a project manager. That has allowed me to oversee the work and enjoy a level of income I didn’t think was attainable. I can’t thank them enough.” – Joe Stevens, NY
What is Local Marketing?
Local marketing is the promotion of a business with a focus on the local community, instead of the mass market. What is your ideal customer? What do they need? What do they buy and when?
We collaborate with you to narrow your focus to the exact type of consumer you want. Once identified, we’ll drive that demographic of consumers to your website.
Conversions skyrocket when you focus on the right customer. Sit back and relax, we’ve got it covered.
Choose any physical location and 9 times out of 10, consumers will have a variety of businesses to choose from for any given product or service. While the power of choice is great for customers, it presents a problem for business owners. How can you differentiate yourself from the competition?
Let us take care of that. Digifly Marketing serves as your competitive advantage, building your brand in the neighborhoods and areas surrounding your business. We ensure that when consumers need something, they think of you first. In doing so, we’re able to attract an endless stream of new customers and to generate the repeat business that’s vital for your business to not only survive, but to thrive.
What Types of Businesses Does Local Marketing Work Best For?
Local marketing can benefit any small business, but it’s most commonly used by single stores, restaurants and offices. With only one location, the importance of establishing a significant presence in the local community is critical to survival.
People prefer to eat, shop, and take care of their personal affairs close to where they live; it’s faster and easier because they don’t have to travel far. Additionally, because we are creatures of habit, we instinctively establish routines to make our daily and weekly tasks more convenient.
You may have a favorite store, hairdresser, or restaurant, a preferred doctor, or attorney. Habits form naturally over time and they’re difficult to break. Would you like to be included in a consumer’s list of favorites? Your bank account would.
Human nature can be used in your favor. By advancing your brand to the forefront of the local market, consumers in the area begin to gravitate to you over your competitors, creating repeat business and continually attracting new customers as the word spreads.
Small Business Local Marketing: Where Do I Start?
For a business to show up in the top of the organic search results and the maps in Google, Yahoo, and Bing, it needs:
- A fast, mobile-friendly website with authoritative content that looks great and converts web traffic into customers
- Powerful directory listings and citations that boost web presence
- High quality backlinks that are both relevant and trusted
- Engaging social media profiles
- Targeted advertising through multiple channels, such as Facebook, Instagram, and Google
Ranking at the top of Google and other prominent search engines becomes more challenging every day.
If you are considering internet or local marketing for your small business, fill out our contact form below.
We would love to discuss your business and your goals to see if we’re a good fit to work together.