The Best SEO Services Money Can Buy
What Are SEO Services?
SEO Services, or Search Engine Optimization Services, improve a website’s organic position in search engines, such as Google, Yahoo, and Bing.
Let me give you an example.
You run a business in NYC. You write an article on golf tips for amateurs and post it to your website, hoping that search engines like Google display your article as the #1 result for anyone who searches “golf tips for amateurs”.
SEO Services are most likely the only chance your post has of ever reaching that top position.
14 million articles are posted each week.
That’s a lot of competition to contend with.
It also explains why searching “SEO” in Google brings up 545 million results.
Everyone wants to know the secret to higher rankings.
With proper SEO, there’s a much higher probability that your article (and business) shows up at the top of the search results for the keyword you chose.
But why does everyone make such a big deal about being the top result?
There are more than 2 billion people online, 93% of them prefer to buy online, and more than 55% of the traffic for any search term goes to the top 3 spots.
See for yourself:
If you were to compare Google, Bing, and Yahoo, you’d see a similar pattern, but Google is king. It’s used 92% of the time.
Prospective customers buy from the businesses in the top spots because they are assumed to be the best.
If you’re not on page one of Google’s search results, you’re not in the game.
At this point, you’re probably thinking: Ok…then how do I do SEO?
Google has around 200 ranking factors, many of which are unconfirmed (by Google) for obvious reasons.
It’s a lot. But, that’s why we’re here.
Digifly Marketing is constantly evolving, much like Google’s algorithm. We’re continuously learning and applying new optimization tactics to ensure that the websites of our clients continue to thrive as we look forward to the future.
What Do SEO Companies Do?
Ready for the short answer?
SEO Companies do three things:
- Generate unique, authoritative, relevant content
- Build powerful links
- Analyze and fine-tune the results
As with any service, you get what you pay for.
True SEO experts deliver high rankings in the organic search results, which translates to an increased volume of quality leads for the target business and a large return on investment (ROI).
Poor quality (cheap) work has the opposite effect, rapidly decreasing website visibility to the point of little to no traffic.
For a more detailed look inside the world of search engine optimization, below are some of the fundamental elements of an SEO project:
The initial phase of an SEO Service involves an in-depth analysis of the target business, their website, branding, web presence, rank, and the competitive landscape.
While there are certain established guidelines industry insiders can use to guide a business in the right direction, there is no perfect plan and there is no way to predict with 100% certainty where a business will end up in the search engine ranks.
Knowing that there are hundreds of factors to consider and that no two clients are the same, smart SEO firms will never guarantee results. Instead, true experts in the field rely on previous experience to solve issues as they arise and continue moving forward. They also inform their potential clients that they have no control over what the search engine ultimately decides about a website, including whether or not to include it in the results.
Using various tools and techniques, we research relevant keywords and business trends to uncover profitable opportunities. This is one of the most important activities we perform because selecting the right keywords is critical to success.
Keywords vary by search volume, advertising cost per click, and estimated value. And, it’s important to note that the best keywords aren’t necessarily the ones with the highest search volume, so due diligence is key.
A backlink is an inbound link to a webpage from another location on the web. Backlinks signify trust.
Generally, the more backlinks a website has, the more trusted it is, and the higher it will appear in the search engine results. However, the quality of a link plays a huge role. As an example, a link from a governmental website or an educational institution tends to be more trusted than the average blog.
By constantly building new trusted links to a business, the website continually moves higher in the search results until it reaches the top.
Local Citations & Local SEO
Local citations are listings of your company on the web in niche and social directories, such as Yellow Pages and Facebook. They typically include your company name, address, and phone number (NAP), as well as a brief description of your business. These are a huge factor when doing search engine optimization on a local level.
High quality local citations are a key element of a local SEO strategy because they are one the primary factors that determine whether a business shows up in Google’s map section.
The map spots are helpful to have for a few reasons:
- Potential customers see that you’re physically close to them
- It’s exclusive because only 3 businesses are featured
- It provides another virtual door for customers to enter your business
Looks matter, but so does content.
Search engines love websites with unique, authoritative content, logical structures, and fast load times. Customers want this too, but focus more heavily on attractiveness. Therefore, a balance must be struck between appearance and function. A pretty face doesn’t do any good if it’s buried in the search results.
By the way, is your website mobile friendly?
If not, you’re losing business. Have a look:
Mobile friendly websites look great on any device – smartphones, tablets, iPads, and more. They have also been proven to rank higher in the search engine results.
Take your customer experience to the next level by going mobile-friendly and Google may give you an edge:
We design and build websites that look great, rank high, and most importantly, convert leads into customers.
Ready to talk about how we can help your business grow?
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