New York City Search Engine Optimization

As a business owner, you already know the challenging level of competition you face every day.  The only way to improve the visibility of your business and stand out from your competitors online is to work with a company that specializes in New York City search engine optimization and can get you results.

With 3.5 billion searches daily and 97% of them starting with Google, SEO has never been more important.  That explains why the number of SEO companies in New York has tripled in the past 2 years.

Business owners are beginning to realize the immeasurable benefits that a strong digital marketing effort can provide.  If you’ve never heard of SEO before, now is the time to learn about it because the that way companies do business is changing and the companies that fail to adapt in the age of the Internet aren’t around for long.

Below are the primary benefits of SEO:

Increased Targeted Traffic

Quality SEO delivers top website rankings, which lead to significant increases in organic traffic.  Why?  It creates more impressions and more clicks.

Think about it from the customer perspective.  If you type in a search, what company would you go with – someone from the page 1 search results or someone 3 pages back?

Page 1 of Google gets 75% of all traffic from any given search because people naturally perceive the companies at the top to be better than the rest.  Use this to your advantage.  Many people will call you without contacting any other companies because you’ve weeded out the tire kickers.

Increased Brand Awareness & Credibility

Google is king.  And with top position rankings, your website gets maximum exposure, which causes people to associate your brand with the searches they typed in.  That translates to more sales in both the short term and long term because your brand’s name recall has dramatically improved.

Furthermore, businesses at the top of the search results are perceived as more credible.  You become the go-to business, and as a side-benefit, you’re not annoying customers with advertisements because they found you organically.

Measurable Return on Investment

SEO agencies provide results that you can see and track, leaving you with no question as to whether it’s working for you and what the ROI is.  Rankings, traffic levels, conversions, and sales can all be quantified.

Regardless of your market, SEO companies can drill down into the detail, allowing you to see demographic information and how people interact with your website; you can even see exactly what someone searched to find you.  That kind of data intelligence allows for customized strategies and even better performance moving forward.

Highly Cost Effective

Conversions are always higher when customers come to you.  SEO is highly effective because it targets those customers who are actively looking for your products and services.

Consider what company you would hire – the one that cold-calls you or the one that’s sitting at the top of the search results on every search you type in.

Beyond that, SEO is also more cost effective than paying for ads; studies have shown that conversions are higher when people seek you out.

Your Top Competitors Are Doing It

There is no question that your top competitors have an SEO strategy in place; it’s the reason they rank higher than you for the keywords that matter.

The Internet is not going anywhere, so it’s time to adapt.  Every page of search results has 10 businesses on it.  The first page gets 75% of the searches.  Page 2 gets 4%.  That’s the difference between owning the market and fighting for scraps.

Better Website Usability

The easier your site is to navigate, the more sales you make.  SEO agencies improve your website architecture to ensure that customers can find what they need easily within a few clicks.  As a side benefit, Google pushes your site higher in the search results because of the great user experience you’ve created for your customers.

How to Choose the Right SEO Agency

Identify Your Needs

Figure out your business goals first.  What are you looking to accomplish this year?  Is it more sales?  How fast do you want to reach your goals?  Without direction, you’ll never hit your target.

You need to be able to communicate your goals to the SEO company for them to translate it into an online marketing strategy.

Reach Out to the Best Companies

Do your research.  Contact the top companies and share your business goals with them.  Inquire about their process and get a feel for whether they can help you reach your goals.

You don’t necessarily want the largest company because then you’re just a number; look for the personal touch.

Look for Previous Client Results

You want to identify a company who can boost your visibility online.  If they can, they’ve probably done it for hundreds of other businesses.

Look for examples of the results they’ve produced for previous clients.  Be aware that while it may seem like every company who’s had a great experience in the past would gladly volunteer their information for a testimonial, it’s simply not the case because most companies prefer to keep their information private.

Some SEO agencies may have example results on their websites, sharing as much information as they can while maintaining client confidentiality.

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